In Marketing, it is very important to choose the Brand elements such as Names, URLs, Logo, Symbol, Characteristics, Packaging. These are things which add value to your Brand Equity.
Starbucks Corporation is a coffeehouse chain based in the United States. Named after a character in the novel Moby Dick, it is the largest coffeehouse company in the world, with 7521 self-operated and 5647 licensed stores in 39 countries. The current company logo, modeled after a 15th century Norse woodcut, is a mixoparthenos, or “twin-tailed mermaid, or siren as she’s known in Greek mythology. The company and the logo have an interesting history. As you can see on the above pictures!!!
The three stripes of Adidas can be seen everywhere. They are on the shoes, they are on the jerseys of your favorite football team, they are on T-shirts, and on many more things. Adolf-Adi-Dassler founded Adidas in 1949 in Herzogenaurach, Germany along with his brother Rudolf (Who later founded rival sportswear maker Puma). The three stripes logo was created by Adi Dassler himself. Since then the stripes have become a symbol of comfort, durability and toughness.
The three stripes which are shaped like mountain signify the challenges faced by the athletes. Chances are that it was inspired by the side view of a shoe with a lace. The triangular shape of the logo looks like a shoe while the white space between stripes may signify shoelace.
The stripes have become so much of a part of Adidas’ identity that they have adapted different variations of it for their various business units. In 1971 Adidas came out with a Trefoil Logo which became its corporate identity for the next few years.
Today the company has three different versions of the logo for its three different businesses. The Modern Performance logo, The Classic Trefoil logo and the Y-3 logo.
Sam Walton names his new stores WALMART. The Walmart name was presented in just about any font/style available to the printer.
The Discount City mark was used in print advertising, on the uniforms/smocks, in-store signing, and other things. However, it was never used as building signage or in an annual report.